I don't know if this is just me or not, but NOTHING drains me more than crucial yet boring little repetitive tasks that keep you stuck in the weeds.

GHL can automate TONNES of minute little boring tasks as well as very sophisticated workflows.

Setting this up to tackle your current pain points or "minute-munchers" then allows you to focus on what actually matters in your business & family.

You’re stuck, you’re under a lot of pressure and progress can’t be made until you get out of the bottleneck. But at the same time, you feel like you are holding it all together! Maybe you are - so part of getting you out of that pickle involves making sure that processes in your business are as automated as possible.

Rome wasn't built in a day - we don't need to go crazy here. Perhaps we can find 1 thing that you can STOP DOING for 10 minutes each day and buy you back 1 hour per week! Wouldn't that be nice!?

Speed to lead and consistency of follow up are HUGE and with GHL and the templates included, you can be HYPER-TARGETED to your customers based on service type etc to increase the response rate and at the end of the day, bookings & therefore dollars.

We live in a world of "now", "next day delivery", "uber eats" & "instant action at the touch of a button."

If you don't give a LIGHTNING FAST response to your leads, they will move on to the next business OR just lose the "mood" to purchase your service. "Oh yeah, I remember, I did want that didn't I...." (you can hear them re-evaluating whether or not they "still do" want it.)

3 Quick Features within GHL that help with this are:

👉 Missed call text back - if you don't answer, you have an automated text reply to say something like "Hey, sorry I missed you, I'll buzz you back in a sec. How can I help?"

👉 Ai Voice Receptionist - works 24/7 and can be trained in detail on how to handle YOUR customer enquiries. Not 100% sold on the idea? Fair enough! But we can play around with it and determine that maybe it is better than an old cold stale voicemail box and just use it for missed calls and out of hours enquiries? You might decide you love it and that you never want to answer the phone again!

👉 Automated Responses from Form Submissions - Someone fills out an enquiry on your website and then your system automatically sends them a "Hey John, I'll give you a call shortly about your enquiry - just a quick question, do you know if your carpets have had a protector applied to them?" (already seeding them for an upsell - trying to keep it casual and human.)

This is probably MY FAVOURITE single feature of GHL! You open up Jane Smith's client profile and you have:

👉 All of her info displayed on the left hand side (contact details, job notes etc)

👉 A history of actions displayed on the right hand side (entered via this contact form, booked on this date etc)

👉 In the middle, a single conversation thread for ALL mediums of contact! Texts, Emails, Phone Calls (calls recorded and easily transcribed - this comes in super handy!) you can even add WhatsApp if you want to!

Have you ever had a marketing agency offer to do some things for you? Run a campaign? Build some landing pages? They are probably using GHL to do it. You do not have to go down this rabbit hole and get caught in the weeds if you don't want to.

BUT, if this excites you, there are a world of possibilities including but by no means limited to:

👉 Building drag & drop landing pages (I was recently quoted $1500 per landing page by an agency! Not to say that it isn't "worth it", they are super valuable, but I can build my own in as little as 20 minutes!)

👉 Building drag & drop websites

👉 Running automated campaigns to 100s or 1000s of contacts at once (or staggered so that you don't overload your enquiry volume)

👉 Tethering EVERYTHING that you do together in the one place (lead enters details in contact form, automatically adds contact and then adds them to a follow up sequence specific to that "entry point" - contact is tagged as having come from that "entry point" so you know that they are interested in "this specific service." You book them in, schedule your team to complete the job, invoice them & accept payment all in the one place!

(GHL doesn't need to replace your CRM - it is an amazing tool to have regardless of what you are currently using. But you may decide down the line "hey, I'd like to bring everything across to GHL." CAUTION: don't freak out, we're going to just focus right now on "the most immediate problem" and figure out a solution to that. Let's not get ahead of ourselves...)

Whether it is you yourself or perhaps your admin who is responsible for certain repeatable steps within your process, sometimes the ball will get dropped. Maybe you've heard this poem before:

For want of a nail, the shoe was lost;

For want of a shoe, the horse was lost;

For want of a horse, the rider was lost;

For want of a rider, the battle was lost;

For want of a battle, the kingdom was lost,

And all for the want of a horseshoe nail.

You've felt this in your business right? One little piece of information wasn't correctly documented and now you've sent a cleaner out to a job without the specific ladder that they will need or without the key which needed to be picked up from the real estate or whatever.

A handful of small things like that add up FAST! If you had 1 incident like the above each month and it cost you 1 hour of labour, that is AT LEAST $400 per year.

Automations don't just save the time of "doing the thing" but they ensure that the thing is done and save even more time on the back end.

Setting up super easy, proven & effective campaigns from pre-built templates allows you to engage with your customers by:

👉 Regular periodic follow up after bookings

👉 Specific seasonal campaigns

👉 "Emergency" there's-gaps-in-the-schedule-that-we-need-to-fill campaigns

👉 Segmenting your customers into groups so that you don't "overwhelm" them

👉 Reactivation campaigns for clients who have cancelled a recurring service

👉 Second swing at the ball campaigns for leads that declined your quote

The less familiar you are with all of the above, the more opportunity for it there probably is within your business (untapped vein of GOLD!)

If you have a really robust follow up system and marketing campaigns pre-built already, they can be migrated across (if needed) and enhanced into "Rainmaker Campaigns" which allow for maximal contact with minimal friction (not pissing people off!)